About Grupo Ayvi: A Meat Industry Powerhouse
Grupo Ayvi, a Mexican company with a rich history of over 50 years in the meat industry, has solidified its position as a leader in the marketing, processing, and distribution of meat products in Mexico. With over 1,500 employees and an extensive distribution network, including a 10,000-square-meter distribution center and 10 strategically located branches across the country, Grupo Ayvi caters to diverse market segments, from supermarkets and food service to traditional and retail channels.
Grupo Ayvi entrusted Freeway with their digital transformation.
With a portfolio encompassing fresh meat, frozen meat, and value-added products, Grupo Ayvi prides itself on offering tailored solutions for the needs of its customers and consumers. Their commitment to quality and innovation is reflected in their high food safety standards, vast experience in the meat protein industry, and scalable production capacity. The company also plans to expand into the convenience store market, presenting a new challenge in sales and customer service management.
[Suggested Image: A photo of a Grupo Ayvi delivery truck unloading products at a store. Caption: “Grupo Ayvi’s extensive distribution network ensures efficient delivery of high-quality meat products across Mexico.”]
The Challenge of Commercial Management in a Diversified Market
Despite its success, Grupo Ayvi faced significant challenges in managing its commercial operations. Customer and branch information was scattered across different systems, hindering decision-making and coordination between sales, marketing,and customer service teams.
Sales processes, from lead generation to order delivery, were largely manual, leading to inefficiencies and delays.Managing orders across multiple channels, such as field sales, telesales, and order centers, also posed a considerable challenge.
Additionally, Grupo Ayvi sought to enhance its customer experience by providing more agile and personalized after-sales service. The company needed a solution to centralize customer information, automate sales and customer service processes, and gain valuable insights for data-driven decision-making.
Salesforce Consumer Goods Cloud integrates everything into a single system.
Salesforce Consumer Goods Cloud: The Comprehensive Solution for the Meat Industry
To address these challenges, Freeway Consulting, leveraging its deep expertise and knowledge in implementing Salesforce solutions, designed and executed a tailored solution using Salesforce Consumer Goods Cloud, a cloud-based platform specifically designed for the consumer goods industry. This platform offers a specialized data model that enables businesses to manage their entire commercial cycle in an integrated and efficient manner.
With Salesforce Consumer Goods Cloud, Grupo Ayvi achieved the following:
- Centralized customer and branch information: Consolidated all relevant information into a single platform,facilitating data access and management for all involved teams.
- Automated sales processes: Streamlined and optimized sales processes, from visit planning to order generation and tracking, reducing time and resources required for these tasks.
- Multichannel order management: Efficiently integrated and managed orders from various sales channels, such as field sales, telesales, and order centers, improving visibility and control over the sales process.
- Enhanced customer service: Provided personalized and efficient service through multiple channels, such as WhatsApp, Facebook, and a web portal, ensuring proper follow-up of inquiries and complaints, and increasing customer satisfaction.
- Data-driven decision-making: Accessed real-time reports and analytics on sales performance, marketing campaign effectiveness, and customer satisfaction, enabling more informed and strategic decisions.
[Suggested Image: A screenshot of a Salesforce dashboard or Salesforce Consumer Goods Cloud interface. Caption:”Salesforce Consumer Goods Cloud provides a unified view of customer and sales data, empowering businesses to make informed decisions.”]
Impactful Results: Efficiency, Productivity, and Customer Satisfaction
The implementation of Salesforce Consumer Goods Cloud had a significant impact on Grupo Ayvi’s efficiency and productivity:
- Optimization of sales activities: The automation of sales visit planning and execution reduced the time spent on these tasks by 15%, allowing sales teams to focus on generating and nurturing leads.
- Increased presales and telesales performance: The integration of mobile devices and access to real-time information increased order generation by agents by 10%, improving sales efficiency and results.
- Savings in operating costs: The centralization of information and automation of processes reduced administrative and logistical costs by up to 6%, resulting in significant savings for the company.
- Improved order delivery: Comprehensive order tracking, from generation to delivery, decreased late or incorrect deliveries by 10%, enhancing customer satisfaction and the company’s image.
- Increased customer retention: Thanks to the implementation of a customer maturation process and a more efficient and personalized after-sales service, Grupo Ayvi increased its customer retention rate by 5%.
The Future: Expansion and Loyalty
Grupo Ayvi has ambitious plans to continue leveraging Salesforce’s capabilities and pursue its growth in the market. The company is exploring the use of Marketing Cloud to launch cross-selling and upselling campaigns, leveraging customer information to offer relevant and personalized products and services.
Additionally, Grupo Ayvi is developing a loyalty program that will incentivize customers to make recurring purchases and strengthen their relationship with the brand. This program will allow customers to accumulate points for their purchases,which they can redeem for business-related gifts, such as butcher knives, meat slicers, and other relevant items.
Thank you, Grupo Ayvi, for choosing Freeway for your Salesforce implementation!
Freeway: Your Strategic Partner in Salesforce
The successful implementation of Salesforce Consumer Goods Cloud at Grupo Ayvi was made possible through the collaboration with Freeway Consulting, a Salesforce partner with extensive experience in the region. Freeway provided Grupo Ayvi with the necessary advice and support to fully leverage the platform and achieve its business objectives.
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