In today’s dynamic food and beverage landscape, customer-centricity and operational efficiency are paramount. Dos Pinos, Costa Rica’s leading dairy cooperative and a household name across Central America, recognized the need to enhance its B2B commerce capabilities and streamline its order management processes. Freeway Consulting, a trusted Salesforce Summit Partner, stepped in to guide Dos Pinos through a transformative journey, harnessing the power of Salesforce Commerce Cloud and Order Management System (OMS).

Dos Pinos: A Legacy of Quality and Innovation

Dos Pinos boasts a rich history dating back to 1947, with a commitment to providing high-quality dairy and agricultural products to both consumers and businesses. With a diverse portfolio of over 900 products and a strong presence in multiple countries, Dos Pinos sought a technological solution that could keep pace with its expanding operations and evolving customer needs.

Dos Pinos optimiza la entrega de sus productos gracias a la implementación de Salesforce OMS, mejorando la eficiencia y la satisfacción del cliente.

Dos Pinos optimizes product delivery through the implementation of Salesforce OMS, improving efficiency and customer satisfaction.

The Challenge of Scaling B2B Commerce and Order Management

As Dos Pinos’ operations grew, so did the complexity of its B2B commerce and order management processes. The cooperative needed a robust platform to handle various order types across multiple sales channels, particularly its B2B e-commerce platform. Additionally, Dos Pinos sought to gain better visibility into inventory levels, optimize shipping costs, and provide real-time order tracking for both customers and internal users.

The Salesforce Solution, Driven by Freeway Consulting

Freeway Consulting, renowned for its deep Salesforce expertise, collaborated with Dos Pinos to design and implement a tailored solution. Leveraging Salesforce Commerce Cloud and OMS, Freeway Consulting addressed Dos Pinos’ specific requirements and business goals.

El nuevo sitio de comercio electrónico B2B de Dos Pinos, impulsado por Salesforce Commerce Cloud, ofrece una experiencia de compra intuitiva y personalizada para los clientes.

Dos Pinos’ new B2B e-commerce site,powered by Salesforce Commerce Cloud, offers an intuitive and personalized shopping experience for customers.

Salesforce Commerce Cloud: Empowering B2B E-commerce

Salesforce Commerce Cloud provided Dos Pinos with a cutting-edge B2B e-commerce platform that offered a seamless self-service experience for its business customers. The platform’s robust features enabled Dos Pinos to:

  • Create and manage a comprehensive online store tailored to the needs of B2B customers.
  • Segment customers and launch targeted loyalty and promotional campaigns.
  • Offer personalized product recommendations and pricing.
  • Provide a secure and user-friendly checkout process.

Salesforce OMS: Optimizing Order Management

Salesforce OMS revolutionized Dos Pinos’ order management processes. The platform seamlessly integrated with the e-commerce store and other internal systems, providing a unified view of orders across all channels. This allowed Dos Pinos to:

  • Automate order processing, fulfillment, and shipping.
  • Track inventory levels in real-time across multiple locations.
  • Calculate shipping costs and select the most efficient carriers.
  • Provide customers with real-time order tracking and status updates.

Agile Implementation and Overcoming Challenges

Freeway Consulting adopted an agile approach to implementation, ensuring flexibility and responsiveness to Dos Pinos’ evolving needs. The project faced challenges, such as the large volume of customer data and disruptions caused by the pandemic. However, through close collaboration and effective communication, Freeway Consulting and Dos Pinos successfully overcame these obstacles, resulting in a smooth and successful implementation.

Results and Future Outlook

The Salesforce-powered solution has significantly enhanced Dos Pinos’ B2B commerce and order management capabilities. The cooperative has experienced an increase in online orders, improved customer satisfaction, and streamlined internal processes.

Dos Pinos is now well-positioned to continue its growth trajectory, thanks to Salesforce’s scalable and flexible platform.With ongoing support from Freeway Consulting, Dos Pinos can confidently adapt to future challenges and opportunities, ensuring it remains a leader in the food and beverage industry.

A Thank You to Dos Pinos

Freeway Consulting is proud to have partnered with Dos Pinos on this transformative project. We appreciate their trust in our expertise and their commitment to innovation. We look forward to continuing our collaboration and helping Dos Pinos achieve even greater success in the future.

Ready to Transform Your Business with Salesforce?

If you’re looking to enhance your B2B commerce or streamline your order management processes, Freeway Consulting can help. As a Salesforce Summit Partner, we have the experience and expertise to guide you through every step of your Salesforce journey. Contact us today to learn more about how we can help you achieve your business goals.