This journey, while extensive, promises the achievement of ambitious goals that Compensar, with over 42 years of experience as a leading Compensation Fund in Colombia, has set. Throughout their history, Compensar has consistently embraced innovation, strategic thinking, and the implementation of cutting-edge tools to solidify its position in the financial industry.
Compensar: A Leading Compensation Fund in Colombia
As the second-largest Compensation Fund in the country, Compensar provides its affiliates with a comprehensive portfolio of services through Welfare Plans. These services foster personal and professional growth for both employees and their families, contributing to a better quality of life, improved work environments, and increased productivity.
Compensar actively engages with its affiliates, valuing their feedback and aspirations to build a more equitable society. This commitment to understanding and fulfilling their needs aligns perfectly with Freeway’s own values.
Compensar Chooses Salesforce
Compensar’s decision to embrace Salesforce was the result of a thoughtful internal process. This period of introspection and evaluation led them to identify Salesforce as the ideal platform to meet their diverse needs and support their goal of continuous innovation.
After carefully researching emerging technologies, Compensar recognized the unparalleled advantages offered by the world’s #1 CRM. Salesforce’s commitment to digital transformation resonated with Compensar’s vision for the future.
Freeway: The Best Ally in Innovation
Choosing Salesforce was a crucial first step. The next was finding the right implementation partner. Compensar found that partner in Freeway, a Salesforce Platinum Partner with a proven track record of helping businesses like Compensar materialize their vision.
Freeway’s nearshoring capabilities ensure seamless communication and collaboration throughout the implementation process. Our team of Salesforce experts provides staff augmentation services, supplementing Compensar’s internal team with specialized skills and knowledge.
Compensar sought Freeway’s assistance in implementing Salesforce Marketing Cloud to support a series of high-impact initiatives. Marketing Cloud perfectly aligns with their new strategies, enabling them to connect with customers in more meaningful ways.
“We are convinced that hand in hand with Freeway we will achieve the objectives set, we have high expectations and confidence that we will obtain the expected success.” – Ángela Mosquera, Functional Leader of Compensar
Marketing Cloud as the Solution
Salesforce Marketing Cloud empowers Compensar to leverage the power of digital marketing automation. In today’s competitive landscape, this is essential for customer acquisition and growth.
With Marketing Cloud, Compensar can:
- Automate marketing processes: Streamline tasks and improve efficiency.
- Create personalized customer journeys: Deliver tailored experiences that resonate with individuals.
- Enhance email marketing: Design and send engaging emails that drive conversions.
- Leverage social media marketing: Connect with audiences across various platforms.
- Gain predictive intelligence: Anticipate customer needs and proactively address them.
Compensar’s decision to partner with Salesforce and Freeway demonstrates their commitment to technological advancement. Like Compensar, you too can leverage the power of Salesforce to achieve your business goals.
We are proud to extend our Salesforce expertise to the U.S. market, offering tailored services to help businesses maximize their Salesforce investment. With our nearshore staff augmentation, you can scale your team quickly with top-tier talent. Our strategic managed services provide continuous support, maintenance, and optimization of your Salesforce environment, allowing you to focus on your core business. Additionally, our ongoing support ensures you get the most out of Salesforce with training, best practices, and technical assistance designed to drive long-term success.
Contact us today to learn how we can help you implement Salesforce and transform your business.
