Aeroméxico, Mexico’s flagship airline with a rich history dating back to 1934, understands the power of digital marketing in today’s competitive landscape. To elevate their customer engagement and drive business growth, they chose Salesforce Marketing Cloud, the leading platform for creating personalized experiences.

Aeroméxico: A Market Leader

As a dominant player in the Mexican aviation market, Aeroméxico operates a vast network of flights to over 80 destinations across three continents. With hubs in Mexico City, Monterrey, and Guadalajara, the airline connects passengers to key cities in Mexico, the United States, Latin America, Europe, and Asia.

Aeroméxico boasts a modern fleet of Boeing and Embraer aircraft, ensuring fuel efficiency and a comfortable travel experience. As a member of the SkyTeam alliance, Aeroméxico offers passengers a global network of destinations and added benefits through shared frequent flyer programs.

The Challenge: To maintain its competitive edge and enhance customer relationships, Aeroméxico needed a robust solution to:

  • Create personalized campaigns tailored to individual customer needs and preferences.
  • Unify marketing, sales, and service data for a comprehensive view of each customer.
  • Optimize marketing efforts across various channels.

The Solution: Salesforce Marketing Cloud

Recognizing the need for a cutting-edge platform, Aeroméxico selected Salesforce Marketing Cloud to power its digital marketing initiatives. Marketing Cloud empowers businesses to:

  • Connect with customers across channels: Deliver personalized messages through email, mobile, social media, and the web.
  • Build deeper customer relationships: Gain a 360-degree view of customers and create personalized journeys that foster loyalty.
  • Drive business growth: Improve marketing ROI with data-driven insights and automated campaigns.

Freeway Consulting: The Implementation Partner

To ensure a successful implementation, Aeroméxico partnered with Freeway Consulting, a leading Salesforce Summit Partner with extensive experience in Marketing Cloud. Freeway’s team of certified experts guided Aeroméxico through the entire process, ensuring a smooth transition and optimal configuration of the platform.

With Salesforce Marketing Cloud and Freeway’s expertise, Aeroméxico achieved:

  • Personalized campaigns: Aeroméxico can now create targeted campaigns that resonate with individual customer interests and behaviors.
  • Unified customer data: Marketing Cloud provides a single source of truth for customer data, enabling Aeroméxico to create a seamless customer experience.
  • Improved marketing efficiency: Automated campaigns and data-driven insights help Aeroméxico optimize its marketing efforts and achieve better results.

Freeway Consulting: Your Salesforce Marketing Cloud Partner

Freeway Consulting is a trusted advisor for businesses seeking to leverage the power of Salesforce Marketing Cloud. Our team of experts can help you:

  • Implement Marketing Cloud: We’ll guide you through the entire implementation process, ensuring a smooth transition and optimal configuration.
  • Optimize your marketing campaigns: We’ll help you create personalized, data-driven campaigns that drive results.
  • Maximize your Marketing Cloud investment: We’ll provide ongoing support and guidance to ensure you get the most out of the platform.

Ready to transform your customer experiences with Salesforce Marketing Cloud?

Contact Freeway Consulting today and let our experts help you achieve your marketing goals.