We’re thrilled to share the highlights from Salesforce Connections 2024! This annual event, focusing on Marketing Cloud and Commerce Cloud, has been a game-changer for the business community, particularly in the realm of artificial intelligence (AI) and data management. As a specialized Salesforce partner at Freeway Consulting, we take pride in being at the forefront of these technologies, ready to deliver innovative solutions to our clients across Latin America and the United States.

Einstein & Brandy - Salesforce Connections 2024

Einstein and Brandy giving a welcome dance before the event.

Key Highlights from the Main Keynote

The main keynote at Salesforce Connections 2024 was filled with exciting insights into the future of marketing and e-commerce. Ariel Kelman, President and CMO of Salesforce, shared an inspiring vision of how integrating artificial intelligence and data is transforming how businesses engage with their customers.

Ariel Kelmen, President & CMO Salesforce.

Ariel Kelmen, President and CMO at Salesforce.

Kelman emphasized the importance of AI in creating personalized and relevant customer experiences, highlighting how companies can leverage these technologies to drive their marketing and sales strategies.

Here’s a summary of the key highlights:

  • AI and Salesforce Data Cloud: Significant advancements in Salesforce Data Cloud and Artificial Intelligence were presented, highlighting the potential of these technologies to transform how companies manage and leverage data. Solutions like Salesforce Einstein Copilot promise to deliver highly personalized customer experiences and boost sales.
  • Evolution of AI: We’re entering a new era of AI, where predictive models are evolving into autonomous AI. These solutions will be empowered to make decisions on their own, representing a fundamental shift in how businesses operate.
  • Salesforce Einstein 1: Salesforce Einstein 1 was introduced, a platform built for corporate artificial intelligence based on Salesforce Data Cloud data. This platform provides the solid foundation needed to effectively implement AI at an enterprise level.
  • New Features in Salesforce Clouds: New artificial intelligence features were introduced in the different Salesforce clouds, including AI Sales Cloud, AI Service Cloud, AI Marketing Cloud, and AI Commerce Cloud. These innovations are designed to enhance the efficiency and effectiveness of marketing and e-commerce operations.
  • Salesforce Einstein Copilot: The introduction of Salesforce Einstein Copilot allows for the integration of conversational assistants across the different Salesforce clouds. These assistants facilitate interaction with customers through automated conversations and natural language questions.
  • Security: All aspects of security were addressed through the Salesforce Einstein Trust Layer, ensuring that customer information remains secure within the organization’s environment.

Recommended Steps for Corporate AI Implementation:

  1. Build a Customer 360
  2. Unlock & activate your data – Data Cloud
  3. Deploy trusted AI & Copilot – Einstein
  4. Deliver analytics with AI – Tableau
  5. Collaborate with IA – Slack

5 Steps to the AI Enterprise

The Impact on Freeway Consulting and Our Clients

For Freeway Consulting, events like Salesforce Connections are crucial as they keep us updated on the latest trends and technologies presented by Salesforce. This allows us to offer cutting-edge solutions to our clients, optimizing their business processes and enhancing the customer experience. Announcements about Salesforce Data Cloud and Artificial Intelligence underscore the importance of data integration and intelligent automation, areas where Freeway Consulting has solid expertise and execution capabilities.

We are proud to be leaders as a Salesforce partner in the region, staying at the forefront of these technologies to offer first-class solutions to our clients in the United States, Mexico, Colombia, Central America, Chile, Peru, and other Latin American countries.

Salesforce AI Enterprise

Access the Event On-Demand

If you missed Salesforce Connections 2024 or want to relive the highlights, don’t worry! You can access the event on-demand on the Salesforce+ platform. Simply follow this link to register and enjoy all the event content at your convenience.

Looking to Implement Salesforce or Elevate Your Instance?

At Freeway Consulting, a leading authorized Salesforce partner in Latin America, we have implemented over 1,000 projects in our 21 years of existence. If you want your company to maximize the return on investment in Salesforce or embark on a project to incorporate the latest in AI + Data and gain an edge over your competitors, you can leave us your details for a representative to contact you shortly.