Dreamforce 2024: 5 Takeaways to Transform Your Business with Salesforce & Nearshore Services

Insider Insights from Freeway, Your Trusted Salesforce & Nearshore Partner

Dreamforce 2024 was an exhilarating showcase of innovation, and our Dreamforce Guru was on the front lines, absorbing it all. At Freeway, we attended with a team of 10 executives, eager to glean every detail and bring back the latest strategies to fuel our clients’ growth. After days of conferences, demos, and networking, we’ve condensed our findings into 5 key takeaways that can truly make a difference for your business. Buckle up for a journey into the Salesforce future, where AI and personalization take center stage!

1. Agentforce: AI Revolution at Your Fingertips

From Day 1, the buzzword at Dreamforce was Agentforce. This game-changing tool seamlessly integrates generative AI into Salesforce, unlocking a new dimension of customer experience personalization and team empowerment.

• Next-Level Personalization: Imagine delivering content, recommendations, and actions tailored to each customer in real-time, based on their individual behavior and preferences. That’s Agentforce!
• Empower Your Agents: AI handles routine tasks, allowing your agents to focus on strategic initiatives and building valuable customer relationships.
• Intelligent Decisions with Atlas: The Atlas reasoning engine, which powers Agentforce, analyzes data and patterns to provide accurate, personalized responses with minimal “hallucination.” Make confident, informed decisions in every interaction!

With the new Data Cloud connectors, integrate even more data sources

2. Data Cloud: The Holy Grail of Unified Information

In an omnichannel world, a 360° customer view is paramount. Data Cloud gives you real-time access to all interactions, from any channel, enabling you to make data-driven decisions and forge long-lasting relationships.

• Customer 360 to the Max: With the new Data Cloud connectors, integrate even more data sources for a comprehensive, up-to-the-minute picture of each customer.
• Data-Driven Decisions: Anticipate customer needs, personalize offers, and create unforgettable experiences at every touchpoint.

At Freeway Consulting, we’re proud to be experts in Data Cloud implementation. Our team of certified consultants has spearheaded countless successful integrations, transforming how businesses interact with their data and customers. Whether you need nearshore outsourcing of Salesforce services to augment your team or complete Salesforce managed services, we’re here to ensure your Data Cloud success.

3. Salesforce Foundations: Essential Features for Everyone

Salesforce is becoming more accessible than ever with Foundations, a bundle of key features in Sales, Service, Marketing, Commerce, and Data Cloud, at no extra cost!

• Everything to Get Started: Manage opportunities, cases, email campaigns, and even secure payments, all within a single platform.
• No Complications: Forget about complex integrations and hidden fees. Foundations provides the essential tools to drive your business from day one.

4. Next-Level Customer Service with Agentforce for Service Cloud

Agentforce is revolutionizing customer service. Resolve issues faster, automate routine tasks, and provide 24/7 support, all with the power of AI.

• Instant Resolution: The Atlas engine gives agents real-time insights to answer customer queries quickly and efficiently.
• Focus on Strategy: Automate mundane tasks so your agents can focus on solving complex problems and providing personalized care.
• Always Available: The AI agent is ready to assist customers around the clock, even outside business hours.

Freeway: Your Service Cloud Experts. We’ve successfully implemented Service Cloud for businesses across Latin America and can help you in the USA. Want to outsource your project to save costs? Our Salesforce nearshore staff augmentation services can seamlessly extend your team’s capabilities, while our deep expertise ensures your Service Cloud implementation is tailored to your unique needs.

5. Amplify Sales with Agentforce for Sales Cloud

Agentforce is also reshaping sales, offering personalized coaching, precise predictions, and real-time strategy optimization.

• Data-Driven Coaching: Sales reps receive tailored suggestions and responses based on individual customer history and your organization’s best practices.
• Anticipate Needs: Predict customer needs and create timely, relevant interactions.
• Winning Strategies: Analyze campaign performance and adjust tactics in real-time to maximize results.

Our Sales Cloud expertise has driven the success of leading companies across Latin America. Our strong Salesforce partnership and active participation in events like Dreamforce keep us ahead of the curve. Whether you need nearshore outsourcing of Salesforce services or staff augmentation, trust our expertise to elevate your sales team, no matter where you’re located in the region.