La Moderna, a leading Mexican food company renowned for its pasta, cookies, flour, and sauces, is not only recognized for the quality of its products but also for its constant pursuit of innovation and efficiency. With over 4,200 employees and a wide range of wheat-derived products, La Moderna has established itself as a benchmark in the Mexican market, listed on the Mexican Stock Exchange since 1987. Its commitment to total quality and customer satisfaction has led it to embark on a new path towards the digital transformation of its sales operations, relying on Freeway Consulting, an experienced Salesforce Partner, for the reimplementation of Consumer Goods Cloud.
The Challenge: A Tailor-Made Solution for the Wholesale Channel
With a complex structure and an extensive distribution network, La Moderna needed a solution that would allow it to centralize information about its wholesale customers, optimize its sales visits, and improve control over its field operations.
La Moderna has a strong presence in the pasta market in Mexico and an extensive distribution network that includes 5 centers in strategic locations such as Palmillas, Ramos Arizpe, Mexicali, Mérida, and Guadalajara. The company sought a solution that would enable it to centralize information about its wholesale customers, optimize its sales force visits, and improve control over its field operations.
After a previous unsatisfactory experience with the implementation of Salesforce Consumer Goods Cloud, La Moderna found the ideal partner to drive its digital transformation in the expertise and personalized consulting of Freeway Consulting. Freeway has extensive experience in the consumer goods industry, with successful implementations at leading companies such as Dole — with whom we recently coincided at Dreamforce, reaffirming our commitment to maintaining a close relationship with our clients — and Gruma, where we also implemented Consumer Goods with excellent results. To learn more about how Freeway has helped companies like Grupo Ayvi optimize their business processes, you can read their success story here.
The Solution: Consumer Goods Cloud
Freeway Consulting, aware of the challenges La Moderna faced in optimizing the management of its wholesale channel, proposed a reimplementation of Salesforce Consumer Goods Cloud. But what exactly is Salesforce Consumer Goods Cloud?
It is a CRM (Customer Relationship Management) solution specifically designed for consumer goods companies like La Moderna. This platform allows for comprehensive management of the entire customer lifecycle, from planning sales visits to capturing orders, analyzing data, and managing inventory.
Expected Benefits: Efficiency, Control, and Growth
With the reimplementation of Consumer Goods Cloud and the offline mobile application, La Moderna expects to obtain significant benefits, including:
- Increased efficiency in sales visits: Optimized route planning, check-in and check-out control, and real-time order capture.
- Improved customer service: Access to complete customer information, purchase history, preferences, and personalized promotions.
- Total control of field operations: Monitoring sales team performance, tracking goals, and analyzing results.
- Data-driven decision making: Reports and dashboards with key indicators to identify trends, growth opportunities, and areas for improvement.
- Promotion optimization: Creation and management of promotions targeted to specific customers, with analysis of effectiveness and return on investment.
- Complete inventory visibility: Real-time information on product availability for better order and delivery management.
- Increased collection efficiency: Monitoring and control of payments for more efficient financial management.
Freeway Consulting: Your Strategic Partner for Consumer Goods in the USA
Freeway Consulting is proud to partner with leading companies like La Moderna to drive digital transformation in the consumer goods industry. As a Salesforce Summit Partner — the highest level awarded to consulting partners who demonstrate excellence in project implementation, deep platform knowledge, and high levels of customer satisfaction — Freeway brings its expertise and knowledge to ensure a successful Salesforce Consumer Goods implementation.
Our commitment goes beyond technological implementation. We offer ongoing support and personalized guidance to help you maximize Salesforce’s functionalities and achieve your business goals.
- Expert Consultants: Our team of certified Salesforce experts has deep knowledge of Consumer Goods Cloud and best practices for the industry.
- Agile Squads: We can assemble agile teams to accelerate your implementation and ensure rapid time-to-value.
- End-to-End Support: We’ll be with you every step of the way, from initial planning and implementation to ongoing optimization and support.
Beyond our consumer goods expertise, Freeway Consulting also has extensive experience in industries such as Retail, Financial Services, Manufacturing, Healthcare, Hospitality, and Automotive.
Freeway Consulting has a presence in Mexico, Colombia, Costa Rica, Peru, Chile, and the United States. Contact us today and discover how we can help you take your business to the next level!
