Dreamforce 2024 Day 3 Recap: Innovation, Entertainment, and Social Commitment

Welcome to the recap of the third day of Dreamforce 2024! As your Dreamforce Guru, I’m excited to share the highlights of this day, which was filled with technological innovation, spectacular entertainment, and a strong social commitment. At Freeway, we pride ourselves on being at the forefront of the latest Salesforce updates, quickly implementing solutions to deliver the greatest value to our clients. Here are the most significant events of the day.

The Freeway & Dole team sharing together at Dreamfest

Dreamfest: An Event to Remember

Dreamfest night was undoubtedly an unforgettable event. Held at the legendary Oracle Park, home of the San Francisco Giants, this edition of Dreamforce brought fans together to enjoy a show of music and solidarity. The night featured impressive performances by P!NK and Imagine Dragons, who brought the stadium’s energy to the max with their incredible presence and talent. In addition, a drone show captivated the audience by forming the avatars of Agentsforce and the Dreamforce logo, demonstrating the perfect fusion between creativity and technology.

Matthew McConaughey took the spirit of solidarity to the stage, encouraging donations for UCSF Benioff Children’s Hospitals

Matthew McConaughey: Supporting Charity

Acclaimed actor Matthew McConaughey was in charge of bringing the spirit of solidarity to the stage, encouraging donations for the UCSF Benioff Children’s Hospitals. These children’s hospitals are dedicated to providing top-notch pediatric care and support to children and their families, especially in times of need. McConaughey’s participation not only added glamour but was crucial to achieving fundraising goals, highlighting Salesforce’s commitment to social causes.

Innovations in Marketing Cloud: Keys to the Future

The Marketing Cloud keynote revealed transformative advancements that will set the course for digital marketing in the coming years. Here are some of the most relevant points:

• AI-Powered Personalization: Artificial intelligence is revolutionizing the personalization of customer experiences, enabling more relevant and meaningful interactions at every touchpoint.
• Launch of Marketing Cloud Growth and Market Time Advance: Two key tools that streamline real-time communication, facilitating direct interactions and improving marketing efficiency.
• Integration of Marketing Cloud, Commerce Cloud, and Data Cloud: The combination of these technologies offers a unified view of the customer, allowing for the creation of connected and personalized experiences throughout the entire consumer journey.
• Customer Success Stories: It was discussed how companies like Fisher and Paykel have used Salesforce solutions to obtain a 360° view of their customers and significantly improve their marketing campaigns.

Oscar Emo, CEO of Freeway, present at Dole’s live session

Dole Live: Transformation in Planning

Finally, the day we had anticipated in previous blogs arrived. At Moscone South, Content Pavilion, Stage 8, Absalón Pavón, IT Director of Dole Fresh Fruit Co., and Devin Kunysz from Salesforce participated in the session “Plan and Forecast More Effectively with Consumer Goods.” In this session, Pavón shared with attendees how the implementation of Salesforce Consumer Goods Cloud and MuleSoft, carried out by Freeway Consulting, has allowed Dole to radically transform its planning and forecasting process by consolidating all its information into a single reliable source, allowing teams to work in a more coordinated and effective manner.

This new structure has not only optimized their workflows but has also eliminated many of the previous problems, such as data duplication and information inconsistencies. In addition, the implementation of Salesforce Consumer Goods Cloud has allowed Dole to more accurately predict the demand for its products, which translates into a greater ability to respond to market needs.

If you haven’t already, you can request a consultation with Freeway here and discover which Salesforce solutions your company needs.

Closing and What’s Next

The third day of Dreamforce has been a source of inspiration and knowledge. At Freeway, we continue to learn and apply Salesforce innovations to offer you the best solutions. Stay connected with us to continue discovering how we can help you optimize your processes and make the most of the power of Salesforce.

So, stay tuned to our communication channels because we still have a lot to share about Dreamforce.